United Fire Group

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Marketing Communications Manager

Marketing Communications Manager

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# of Openings 
Job Locations 
US-IA-Cedar Rapids
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UFG can offer you an award-winning workplace and a trustworthy, financially-stable company. While we’ve always known our commitment to employees and financial stewardship, it is good to have others recognize our dedicated efforts. UFG was named to the “2016 Top Workplaces” list by The Des Moines Register, and was also included on the Forbes’ America’s Most Trustworthy Financial Companies” list for 2014, 2015 and 2016. Additionally, UFG is a super-regional property and casualty insurer rated “A” (Excellent) by A.M. Best Company.


The Marketing Communications Manager is a relationship builder, with a proven ability to develop and foster positive working relationships throughout our company and our community. The successful candidate has strong communications skills, and is responsible for managing internal and external communications which support and strengthen our corporate brand. This role is responsible for protecting and promoting UFG’s image through an effective media relations strategy. Strong leadership skills inspire and motivate a team of writers, graphic designers and videographers who create innovative and powerful marketing messages with a clear and consistent voice across all media platforms.





  • Create a lasting impression with our agents and policyholders through an effective brand management strategy.
  • Lead team members through the creative process of developing large scale, high profile marketing campaigns that span multiple regions and media platforms. Provide general guidance, as needed, in the development of all other marketing communications projects.

  • Execute our media relations strategy by drafting and delivering carefully vetted messages that enhance our corporate image and strengthen our corporate brand.

  • Employ qualitative and quantitative research methods to identify business opportunities and develop effective marketing messages.

  • Oversee the messaging and distribution of internal corporate communications with an emphasis on executive communications.

  • Monitor proofing procedures to ensure that all marketing materials are properly edited and proofed, and fully comply with state insurance advertising regulations.

  • Effectively manage a creative team of graphic designers, writers, and videographers.  




  • Four-year college degree in business administration, public relations, media relations, communications, marketing, or similar field is required.
  • Five or more years of business experience in management and/or marketing is required.
  • Prior experience in supervising a team of employees.
  • Background in insurance marketing is a plus.  


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